Sponsorship consultancy
We help sponsorship sales teams sell more.
Opposite Number brings data, strategy and AI into the way rights holders find, pitch, deliver and renew partners. Plain advice, built on evidence.
What we do
Every sponsorship sale comes down to four questions.
Who should we talk to, how do we approach them, what do we deliver, and why should they stay? We help your team answer each one with better information.
Who should we target?
Finding the brands most likely to buy, so your team stops chasing the wrong ones.
How do we approach them?
Strategy, packages and pricing that make sense to the brand you are pitching.
What do we deliver?
Using audience data to plan a partnership that actually does something for the partner.
Why should they renew?
Evidence of what worked, ready before the renewal conversation starts.
Who it is for
Rights holders and sports and entertainment properties.
Clubs, leagues, federations, events, tours and venues with a sponsorship or partnership team that wants to do more with the data and tools available today.
We work across football, tennis, padel, motorsport, cycling, golf and live entertainment.
Experience behind the work
Built on years of working inside rights holders.
Rights holders we have worked alongside
- Chelsea
- Paris Saint-Germain
- Inter Milan
- Everton
- FC Porto
- Olympique de Marseille
- Sauber (Audi F1)
- Eredivisie
- Bundesliga
- Southampton FC
- LTA
- ITF
- Premier Padel
- British Cycling
- LIV Golf
- Sela
Why the name
Your opposite number.
The name comes from leading the insight teams at the LTA and Southampton FC. The idea was simple. Get in touch with the insight teams at similar organisations, our opposite numbers, and share what we knew. Then share the data too, the numbers, so we could all grow together. A rising tide lifts all boats.
It also describes how we work now. We act as the opposite number to your sponsorship team, supporting you as an extension of it.